Ecommerce SEO Services
Ecommerce SEO services built for stores with thousands of products
Ecommerce sites face SEO problems generalist agencies rarely encounter at scale: faceted navigation generating millions of duplicate URLs, thin category pages, out-of-stock handling that tanks rankings, and product schema errors that quietly disqualify you from rich results. We fix the technical foundations that make ecommerce SEO different.
What’s included in our ecommerce SEO services
Ecommerce SEO isn’t just ‘SEO for online stores’ — it’s a distinct discipline built around catalogue-scale architecture problems. Faceted navigation (colour, size, price filters) can generate near-infinite URL combinations that waste crawl budget and dilute ranking signals across duplicate variations of the same category.
We audit and rebuild your category architecture, control faceted navigation with the right combination of canonicalisation, robots directives, and parameter handling, and make sure product and category schema is implemented correctly for rich results in search.
Category page architecture
Category and subcategory structure designed to capture search demand without cannibalising your own pages.
Faceted navigation control
Canonical, noindex, and parameter strategy to stop filter combinations flooding your crawl budget.
Product & category schema
Structured data for price, availability, and reviews — built to survive Google’s strict validation rules.
Out-of-stock handling
SEO-safe strategies for discontinued and out-of-stock products that protect rankings and link equity.
Site speed for storefronts
Core Web Vitals fixes tailored to ecommerce themes, apps, and third-party scripts that slow checkout flows.
Internal linking & merchandising
Internal link structures that support both SEO performance and on-site merchandising goals.
Signs your site needs this
These are the most common signs a store’s technical foundation is holding back organic revenue.
Thousands of near-duplicate URLs indexed
Search Console shows far more indexed pages than you have real products and categories — a sign faceted navigation is being crawled and indexed uncontrolled.
Category pages barely rank
Category pages with strong search demand keywords sit on page two or three despite decent content and links.
Rich results missing or inconsistent
Some products show star ratings and pricing in search results, others don’t — usually a schema implementation gap.
Rankings drop after big sales or stock changes
Seasonal sales, bulk price changes, or mass product deletions correlate with visible ranking volatility.
What you’ll actually receive
Every ecommerce seo engagement produces tangible deliverables, not just a call and a PDF that gathers dust. You’ll get a full written audit report with every issue explained in plain language alongside its technical detail, a prioritised roadmap scored by estimated impact and effort, and — where we’re implementing directly — a changelog of exactly what was shipped and when.
If your team is handling implementation, issues are documented as developer-ready tickets with clear reproduction steps and expected outcomes, so nothing gets lost in translation between the audit and the codebase.
Written audit report
Every issue documented with evidence, explanation, and recommended fix.
Prioritised roadmap
Issues ranked by impact and effort so your team fixes what matters first.
Developer-ready tickets
Clear, actionable documentation your engineers can implement without guesswork.
Ongoing dashboard access
Visibility into crawl health, rankings, and Core Web Vitals whenever you want it.
How We Work
Our process, step by step
A transparent, revenue-first process — no black boxes, no vanity metrics.
Catalogue crawl & audit
We crawl your full catalogue including filtered and paginated URLs to map exactly how crawl budget is being spent.
Architecture & facet strategy
We design a category and faceted navigation strategy that balances user experience with crawl efficiency.
Schema & rich result setup
Product, category, and review schema is implemented and validated against Google’s structured data guidelines.
Implementation support
We work with your platform team or in-house developers to ship changes without disrupting live sales.
Ongoing monitoring
Continuous tracking of indexation, Core Web Vitals, and organic revenue by category and product template.
Platform experience
Hands-on experience across Shopify, Magento, BigCommerce, and headless commerce builds.
Revenue-first reporting
We track organic revenue by category, not just rankings — because that’s what the business cares about.
Launch-safe implementation
Changes are scoped to avoid downtime or indexation risk during peak trading periods.
Scales with your catalogue
Strategies built to handle SKU growth without needing to be rebuilt every quarter.
Why work with a specialist agency
For ecommerce sites, technical SEO improvements tend to show up directly in organic revenue, not just rankings. Fixing faceted navigation issues can redirect crawl budget toward your highest-margin categories. Correct schema implementation can win rich results — star ratings, pricing, availability — that lift click-through rate even without a ranking change. And resolving Core Web Vitals issues on product pages consistently correlates with improved conversion rate, because slow pages lose ecommerce customers fast.
We report on organic sessions, indexed product/category coverage, and organic revenue — the metrics that connect technical SEO work back to business outcomes.
Ecommerce SEO across every major platform
The right technical approach depends heavily on your platform’s constraints. Shopify’s URL structure and app ecosystem create different challenges than Magento’s flexible-but-complex layered navigation, or Wix and WordPress/WooCommerce’s more content-oriented architecture. We adapt our audit methodology and recommendations to what’s actually achievable on your specific platform, rather than handing over generic best practices that don’t account for platform limitations.
Getting started with ecommerce seo
Every engagement starts the same way: a conversation about your goals, your platform, and where you think the growth ceiling is. From there we scope either a fixed-price audit or an ongoing engagement, depending on how much implementation support you need from us versus your own team.
There’s no long-term contract requirement to get started — we’d rather earn a renewal with results than lock you in. If you’re not sure whether ecommerce seo is the right starting point for your situation, get in touch and we’ll tell you honestly, even if that means pointing you toward a different service.
Ready to fix what’s holding your rankings back?
Get a free, no-obligation technical SEO audit and see exactly what’s costing you traffic and revenue.