SEO ROI compares the revenue generated by organic search against the cost of your SEO investment. This tool models it as: monthly organic visitors x conversion rate x close rate x average customer value = revenue, then ROI = (revenue – cost) / cost. It focuses on pipeline and revenue rather than vanity metrics like rankings or impressions.

For most B2B and lead-generation sites, 2-5% of visitors become leads is a reasonable planning range; ecommerce stores often use their existing store-wide conversion rate (commonly 1-3%). If you know your real number from analytics, use it for the most accurate projection.

No. It is a planning model, not a promise. Actual results depend on how competitive your keywords are, how quickly you can rank, and how well your site converts. We use it to set realistic, revenue-focused targets before an engagement, then report against real pipeline data as work progresses.

Because organic traffic compounds and does not cost per click, healthy SEO programmes often return several times their cost over 12 months once rankings mature. The calculator shows your revenue-to-cost multiple so you can judge whether the projected return justifies the investment for your business.

Technical fixes can lift existing rankings within weeks, but reaching a new target traffic level from content and authority typically takes three to six months and continues compounding after that. Model your month-12 target here, and treat the early months as a ramp toward it.

Yes. Request a free audit and we will build a projection specific to your site using your real analytics, your true close rates and the actual search demand for your target keywords, then map the technical SEO work required to reach it.