Free SEO Tool

Schema markup generator

Generate valid JSON-LD structured data in seconds. Pick a type, fill in your details, and copy clean schema markup that helps Google understand your business and can unlock rich results.

Build your schema

Schema type

JSON-LD output

Paste this inside a <script type=”application/ld+json”> tag in your page head.

Structured data (schema markup) is code that tells search engines exactly what your content means — who your business is, what services you offer, and the answers to common questions. Adding it can make your pages eligible for rich results like FAQ accordions, business panels and enhanced listings. This generator produces valid schema.org JSON-LD for the most useful types, ready to paste into your site with no coding required.

How it works

Three steps to your numbers

Choose a schema type

Select Organization, Local Business, Service or FAQ Page depending on what the page is about. The form updates with the right fields for that type.

Fill in your details

Enter your business or content details. The JSON-LD output updates live as you type, always staying valid.

Copy and paste

Copy the generated JSON-LD and paste it inside a script tag in your page head. Validate it with Google’s Rich Results Test to confirm eligibility.

Frequently asked questions

What is schema markup?

Schema markup is structured data code, usually written in JSON-LD, that describes your content to search engines using the shared schema.org vocabulary. It does not change how your page looks to visitors, but it helps Google understand entities like your organisation, services and FAQs, which can unlock enhanced search listings.

Does schema markup improve rankings?

Schema is not a direct ranking factor, but it can significantly improve visibility. By making pages eligible for rich results such as FAQ dropdowns, review stars and business panels, it can lift click-through rate and help search engines and AI answer engines understand and surface your content.

What is JSON-LD?

JSON-LD (JavaScript Object Notation for Linked Data) is Google’s recommended format for adding structured data. It sits in a single script block in your page head, separate from your visible content, which makes it clean to implement and easy to maintain. This tool outputs JSON-LD.

How do I add this schema to my site?

Copy the generated code and paste it inside a script tag with type application/ld+json in your page’s head section. On WordPress you can add it via your SEO plugin, a custom HTML block, or a snippet plugin. Then test it with Google’s Rich Results Test.

Which schema type should I use?

Use Organization for your homepage or about page, Local Business if you serve customers from a physical or service area location, Service for individual service pages, and FAQ Page where you answer common questions. Many sites combine several types across different pages.

Can you implement schema across my whole site?

Yes. Correct, sitewide structured data — including product, breadcrumb and article schema at scale — is part of our technical SEO work. If you want schema implemented and validated properly across a large site, request a free audit.

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